Design thinking of the WuPaoChun FIT BUNS incident

left : the Mex FIT BUNS, right : the WPC FIT BUNS, picture from Ads of the World網站吳寶春麥方店

Alright, first of all, I usually don’t read stupid and useless news in Taiwan that much, but my brother does.

He sent me a news in our family Line group and ask my opinion, so I decide to record a podcast of what I thought about this incident.

My main point is not discussing about whether it is a copy or not, cause it doesn’t matter to me.

I am more focus on how can a design team be so stupid and make a dumbest mistake like this to take a very very very well-known product other company made in the past and turn into their project and wish no one will ever notice that in 2021…

You can take the design idea and make a “Cleavage BUNS(事業線麵包)” or a “Butt Smile Line BUNS(微笑線麵包)”; of course in Taiwan you will be labeled as Objectified Women by the community especially the feminist groups.

But just do not give a shit about that, as long as you can avoid copying from others, right?

Always keep in mind,

Originality is overrated

LOVE YOURSELF

CHARLIE C YANG

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